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Build your business without fighting your brain.

Experiments, psychology, and software for ADHD founders. In your inbox, every week.

You might be here because…

If that sounds familiar, you’re in the right place.

Most productivity advice assumes your brain works normally. It wasn't written for people like us.

Instead of pretending ADHD doesn’t exist, I experiment with psychology, AI, and software to figure out what actually helps founders build successful businesses.

Sometimes that's a better system. Sometimes it's a weird experiment. Sometimes I build the tool I wish existed. Everything gets documented.

Three ways I work on this

01

Psychology

Understand why your brain keeps fighting your business.

Body doubling, decision fatigue, task paralysis, identity, motivation — the actual science behind why standard advice never sticks.

02

Experiments

I test ideas on myself before recommending them.

Not productivity hacks. Actual experiments with measurable results — because anecdotes are cheap and ADHD brains are good at fooling themselves.

03

Tools

Software built to remove friction, not add dashboards.

Things I built because they didn't exist. Specific to how ADHD founders actually work, not how productivity gurus think we should.

Start with one

Build the right things. In your inbox, every week.

Psychology, experiments, and tools for ADHD founders. No spam. One email a week.

The Community

Building is better with people who get it.

Join a community of ADHD founders like yourself — body doubling rooms, weekly accountability meetings, weekly ADHD tips, and more.

Join the Discord

Find your people

Read the articles →Deep dives on ADHD + building.