Experiments, psychology, and software for ADHD founders. In your inbox, every week.
If that sounds familiar, you’re in the right place.
Instead of pretending ADHD doesn’t exist, I experiment with psychology, AI, and software to figure out what actually helps founders build successful businesses.
Sometimes that's a better system. Sometimes it's a weird experiment. Sometimes I build the tool I wish existed. Everything gets documented.
Understand why your brain keeps fighting your business.
Body doubling, decision fatigue, task paralysis, identity, motivation — the actual science behind why standard advice never sticks.
I test ideas on myself before recommending them.
Not productivity hacks. Actual experiments with measurable results — because anecdotes are cheap and ADHD brains are good at fooling themselves.
Software built to remove friction, not add dashboards.
Things I built because they didn't exist. Specific to how ADHD founders actually work, not how productivity gurus think we should.
The Community
Join a community of ADHD founders like yourself — body doubling rooms, weekly accountability meetings, weekly ADHD tips, and more.